Websites designed to stand out from the rest

A typical home improvement business such as a bathroom showroom or a double glazing installer will be spending £1,000 - £3000 on telephone directory ads. Just now, this expenditure is being heavily slashed or eliminated totally. This is understandable, the logic being ‘If so few people are viewing the pages for our products just now, why pay £3,000 for ads that no one is looking for?’

It makes no financial sense to kill off the website hosting and maintenance expenditure, as one converted enquiry in the whole year will more than cover this cost. In fact, rather than reducing it, we are experiencing quite the opposite effect. We have clients, old and new, asking how their existing website can be enhanced to generate more enquiries.

We have clients operating in a wide range of business activities and the majority are reporting business to be at least subdued, with some sectors such as removals and home improvements obviously hit even harder.

Many small business owners are discussing cost cutting measures with their accountants and the marketing budget comes under as much scrutiny as any other. Two items on the marketing budget are worth highlighting, the telephone directory ads - and the website.

introducing

Photofinish UK Ltd introducing Purple Cow Designs. 6 Longham Business Centre, 168 Ringwood Rd, Ferndown DORSET BH22 9BU tel. 01202 581125